Bank marketing data set analysis
WebData Set Information: The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed. Attribute Information: WebSr. Product Marketing Manager - Epsilon Digital. Epsilon. Feb 2024 - Mar 20241 year 2 months. Fort Collins, Colorado, United States. Team lead for all Product Marketing Activies for Epsilon's suit ...
Bank marketing data set analysis
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WebJan 29, 2024 · Bank marketing dataset analysis Importing Libraries. Read Train Data. Read Test Data. Preprocessing the data. Checking for null values. Data Visualization. … WebJul 23, 2024 · Bank marketing datasets. This dataset uses seven predictors and two classes (No and Yes) with 36,170 samples. In Random Forest, re-sampling is used by using cross-validation ten folds, and the best accuracy is at mtry = 2. It means that we take two random variables from our data set and examine them for one tree.
WebAug 23, 2024 · Exploratory Data Analysis — Gonçalo Guimarães Gomes About the project. The dataset stores information — 2008 to 2015 — of a marketing sales operation (telemarketing) implemented by a Portuguese bank’s marketing team to attract customers to subscribe term deposits, classifying the results as ‘yes’ and ‘no’ into a binary … WebJan 26, 2024 · This is data-set that describe Portugal bank marketing campaigns results. Conducted campaigns were based mostly on direct phone calls, offering bank's clients to place a term deposit. If after all ...
WebFor performing predictive analysis, many well known ma-chine learning models should be fit on training data to learn parameters of the model and then they can be run on test set to get the prediction. Models used in our project are discussed below. C. Model Building The dataset is divided into training data and test data WebThe data relate to a phone‐based direct marketing campaign conducted by a bank in Portugal. The bank was interested in whether or not the contacts would subscribe to a term deposit account with the bank. The bank_marketing_training data set contains 26,874 records, while bank_marketing_test contains 10,255 records. Unlock full access.
WebDec 8, 2024 · The data set used for this analysis belongs to a marketing campaign conducted by a Portuguese banking institution to determine whether or not clients would make a subscription to a term deposit. Thus, data was read using Pandas as shown below, surely importing relevant libraries namely NumPy, Matplotlib and Seaborn.
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